Friday, October 23, 2009

Sales Follow-Up on World of Goo

Last week I posted about the temporary Pay-What-You-Can offer for World of Goo, and on this past Wednesday GamePolitics.com reported some of the numbers that the stunt generated. "The ability for consumers to pay what they wanted to for the title also generated an enormous amount of publicity, further benefiting sales," they reported. Publicity might be harder to measure, but I did touch on the fact that it could boost future game sales and new launches.

For anyone interested in the sheer numbers, however:

The average price paid for the game was $2.03, while almost 17,000 people chose to pay a single cent and another 21,000 plus paid between 2 cents and $1.99. The next largest category was the $5.00 to $5.99 range, with over 7,300 customers. At the other end of the spectrum, 4 people chose to pay $50.00 for the game.

Not necessarily within the scope of this blog, but I thought that it was a nice follow-up.

1 comment:

  1. Is there any sort of comparison to how much they could have potentially made in total if they had a set price? That would be interesting to look at...

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