I touched a little bit yesterday on my disdain for videogame advertising only seeming to target women when it wants to sell distinctly "feminized" games (fashion, cooking, baby-pet-rearing) rather than even bothering to view them as part of the market for major industry blockbusters. However, as I tried to make clear with that post, the prospect of having more girls and women playing more games, in general, excites me and makes me all warm and fuzzy.
Last Friday, Gamespot noted that pop music idol Beyonce Knowles has expressed an interested in working on a dance-based fitness game for women. Of course the news is entirely speculative, but it is interesting to note. After all, Knowles would already have the powerhouse of her personal brand to drive an advertising campaign should a game with her name on it ever come to fruition. She's an iconic figure of the "strong" yet desirable female role model, for both young girls and older women alike.
"I'd like to get involved in videogames since I really love Wii Fit," the singer was quoted as saying. "I think it would be a great idea to incorporate choreography because for me my workout is way more fun when it involves dancing as opposed to running on a boring treadmill. So I would love to do some kind of fitness game but incorporate dance and performance into it. I think a lot of women would enjoy that."
As the article points out, celebrity-backed games aren't a new concept. That said (and this is open to some, though I doubt much, debate) none of the celebrities mentioned are half so influential as Knowles amongst the possible target audience (women and young girls who enjoy dancing and pop music).
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