Assassin's Creed II, which launched this week along with L4D2 put out an interesting bit of content to promote their new game. Most fans are used to seeing cinematic trailers which span 3 to 5 minutes and try to capture you interest much like a movie trailer would. However, Ubisoft took the traditional cinematic a step further when they released a 30 minute short film to tell the story of what happened between the final scene of Assassin's Creed -- a total cliffhanger that frustrated many players (I, on the other hand, kind of liked it) -- and where Assassin's Creed II picks up.
The idea that more companies might take this route in the future should make any gamer happy: more content is almost always better than less, especially when it comes from big name players. As for advertising, it's hard to say if anyone not already inclined to play the game would sit through a 30 minute movie for it. On the other hand, it's a brilliant way to remind those people who enjoyed the first game to get out there and purchase the sequel!
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I didn't play the first Assassin's so I don't really have reason to look into the second. However, as someone that partly likes largely likes many games for story/cutscenes, characters and graphics (hence my adoration for FF and Kingdom Hearts), this seems like a good idea. That said, if this were for a Final Fantasy game, I can say I'd be pretty captivated.
ReplyDeleteLooks like some buzz for this is coming from the swell blending of cgi and actors. Maybe this will gauge reactions for a feature film (which some are already asking for, saying it'd be better than upcoming Prince of Persia) as well as the game.
Crazy.