Even USA Today picked up on the story:
"By all indicators, we anticipate Call of Duty: Modern Warfare 2 will be the biggest entertainment launch of all time," says Tony Bartel, executive vice president for merchandising and marketing at GameStop. "As of today, the number of pre-order reservations we've taken for the game is the highest for any title we've ever sold in our 6,200 store network."
James Brightman wrote for Industry Gamers, saying:
Ever since E3 pundits have been predicting huge sales for Activision's upcoming Call of Duty: Modern Warfare 2, which many believe will be the top selling title of this holiday season and possibly all of 2009. Wedbush Morgan Securities analyst Michael Pachter, as part of his Activision earnings preview, put in his own two cents.
"We expect global sales to exceed $500 million in the first week following launch, and think that the company can easily sell 10 million units in Q4," he stated.
I think that Infinity Ward's ability to shrug off all the contention surrounding Modern Warfare 2 -- from the removal of Dedicated Servers, to the content leak, to the homophobic advertisement -- essentially comes down to a point I made in a few of my earlier blog posts: gameplay is the best advertising you can get in this industry. Publishers and franchises are to videogames what authors are to novels, and directors to movies, but even moreso.Dropping $59.99 + tax on a game requires a much greater deal of trust in the product (and its creators) than buying a DVD or novel, or even purchasing a movie ticket. Call of Duty 4: Modern Warfare has become a staple of the online FPS multiplayer experience. Many gamers, casual and hardcore alike, are likely to overlook a transgression or three in order to recreate or enhance the entire they had playing the original title.
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