Teaser Trailers: Not Just for Movies

I've been talking a lot about animations and videos done to promote videogames recently, and today Kotaku covered a new "teaser" out for an unknown, upcoming FPS.

The name of the game and gameplay will premiere during the VGAs on December 12 at 8pmET/PT on Spike. A Halo: Reach trailer is also scheduled for the broadcast.

Teasers are an excellent way to build viral buzz, if done well. Cloverfield is a great example of this for the movie industry. Mystery can become allure very quickly, and 2K Games (the folks behind BioShock, Civ IV, The Elder Scrolls: Oblivion, and many other blockbuster titles) is hardly a small-time player.

And when you've got that kind of industry clout, why not exercise it in a less conventional way?